"Bon chic, bon genre", good style, good attitude which BCBGMAXAZRIA embodies with every new collection they reveal. Founded in 1991 by Max Azria and creative director/muse Lubov Azria, the two developed lines to enchance women's wear with a touch of modern sensuality. BCBGMAXAZRIA is a true combination of European sophistication and American spirit using only the finest construction and fabrication.





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